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Mastercard Webinar: Impact of COVID-19 on Loyalty & How to Evolve Your Strategy

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Customer behaviors, preferences and expectations have changed as we know it.

As the world adjusts to a new normal, brands and businesses need to urgently evolve their customer loyalty and engagement strategies in order to be top-of-mind and continuously build dynamic relationships that extend beyond the transaction.

Webinar Speakers:

o	Cameron Irving, Principal, Retail & Commerce Loyalty – Asia Pacific, Mastercard  

Cameron Irving

Principal, Retail & Commerce, Loyalty, Asia Pacific, Mastercard

Regional Vice President – Asia Pacific, SessionM 

Chen Peng

Regional Vice President, Asia Pacific, Session M

This Webinar Will Cover:

  • Loyalty then-and-now: Key trends and observations in a COVID-19 world

  • Designing the new loyalty and customer engagement ecosystem

  • Deepening customer relationships with differentiated and personalized messages, offers and loyalty programs

  • Case studies from engagement with global leading brands


View the Webinar

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