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Mastercard Webinar: Respond to Irregular Shopping Behavior with Tactical Basket Analysis

Watch On-Demand

COVID-19 has had an unprecedented effect on the way consumers shop, necessitating retail and restaurant organizations to critically evaluate their strategies and investments.

Surging demand for key categories, closure of physical outlets for non-essential businesses, and a significant shift to off-premise channels have created new challenges for retailers and restaurants. This webinar will review the unique challenges facing retailers and restaurants today, and how tactical basket analysis can uncover effective responses to the evolving economic climate.

Webinar Speakers:

Michael Calamari headshot 

Michael Calamari

Principal, Mastercard

James Kostelnik headshot 

James Kostelnik

Senior Managing Consultant, Mastercard


This Webinar Will Cover:

  • Recent trends in consumer behavior

  • COVID-19 challenges facing restaurants and retailers and potential analytics-driven solutions

  • Strategies for making informed business decisions and targeted investments using tactical basket analysis, powered by Market Basket Analyzer and Menu Analyzer



View the Webinar

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