Skip to main content

As many brick-and-mortar locations remain closed, it is critical to shift consumer engagement and marketing efforts to digital channels.

As organizations experiment with paid media platforms and changes to mobile applications, they need a rapid and accurate way to measure the business value generated by each campaign. Join this webinar to learn how Test & Learn ® is uniquely positioned to help brands measure the omni-channel impact of digital initiatives from end-to-end.


Octavian Puzderca 

Octavian Puzderca

Vice President, Business Development

Christine Mitchell 

Christine Mitchell

Vice President, Product Management

Gillian Sandford 

Gillian Sandford

Associate Managing Consultant


Watch On-Demand

Related Resources

webinar landing page tile image
Shifting wallets: Insights on consumer choices and strategies for driving growth

Learn how consumers are shifting their spending in the face of higher prices and a reinvigorated appreciation for experiences in this Mastercard Economics Institute Webinar, focusing on Asia Pacific insights.

Woman shopping
2022 Holiday retail trends, insights and strategies webinar

Fine-tune your approach this shopping season with data from Mastercard's SpendingPulse platform

Digital Assets: State of play and opportunities for banks
Mastercard webinar
Digital assets: State of play and opportunities for bank webinar

Digital Assets have the potential to reshape financial services, with rapid innovation and interest from governments, businesses and consumers alike. Tune into this webinar to learn more.