The COVID-19 pandemic has drastically sped up the shift to digital. With consumers now actively spending online, how can marketers enhance their digital marketing and customer engagement efforts?
As organizations experiment with paid media platforms and changes to mobile applications, they need a rapid and accurate way to measure the business value generated by each campaign. Join this webinar to learn how Test & Learn® - a business experimentation approach - is uniquely positioned to help brands measure the omni-channel impact of digital initiatives from end-to-end.
Webinar Speakers:
 | Christine MitchellVice President, Product Management, Mastercard | |
 | Annie UrwinVice President, Product Management, Mastercard |
This Webinar Will Cover:
Analyzing the results of paid social media campaigns across advertising networks to make more profitable investments
Understanding digital campaign interactions and how they impact customer conversion across all channels
Implementing a Test & Learn® approach to optimize business experimentation
