Skip to main content

Small businesses are one of the most underserved segments in a bank's customer base. And cards is one area where banks have really struggled to connect with small businesses. Indeed, 76% of small businesses in the United States still use their personal card for business expenses and 53% use both personal and business cards.

To help banks build personalized approaches to their business customers, Mastercard developed a new set of analytics (propensity models) and marketing capabilities that enable financial institutions to prioritize small businesses with the highest likelihood to respond to spend stimulation invitations.

This guide explores:

  • The opportunity for financial institutions
  • Innovative ways to understand the small business segment
  • Strategies for engaging them through targeted, personalization campaigns

By focusing on those 25% of small business cardholders in the market who have the highest propensity to react to targeted spend stimulation campaigns, Mastercard estimates there is a 12%-20% spend uplift potential on the total card portfolio.

To learn more about how to use analytics and personalization to increase small business card engagement, download A not-so-small portfolio optimization opportunity.

Download the Report

Related Resources

Report
The Art of Acquisition: Wooing Retail Bank Customers in the Digital Age

This report looks at how today’s retail banks can build re-imagined digital-first banking experiences that are seamless, convenient and intuitive—starting with customer acquisition.

Outlook Report
Economic Outlook 2023

This year's Economic Outlook report explores the causes and effects shaping the speed and path of real economic growth, - focusing on housing prices, interest rates, inflation, consumer spending & omnichannel growth.

Report
Marketing technology for banks

Mastercard Client Services has helped banks and issuers strategize, design and execute MarTech roadmaps. Here are six steps that can help banks and issuers get started on building a strong MarTech stack.

Report
Thinking digital first: Sharing lessons learned for retail banks

One of the biggest drivers of digital-first solutions in banking is the change in how consumers interact with their banks. Learn the four areas of change for banks with a digital-first focus in this report.