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Leveraging Test & Learn® to Onboard New E-Commerce Shoppers During COVID-19

COVID-19 has forced many retailers and restaurants to significantly adapt their channel strategies. Similarly, consumer shopping behaviors have drastically changed almost overnight, with many transactions now taking place online.

Engaging high value customers, familiarizing customers with online channels, and keeping customers engaged with your brand is vital during these uncertain times. Taking an analytical approach to examine different customer segments based on past channel preferences and propensity to shop online in the future can provide organizations with an informed engagement strategy for your brand to rely on moving forward.

Download the Mastercard case study to learn how a major retailer relied on Mastercard’s Test & Learn® solution to identify potential e-commerce customers and understand the best way to engage with customers in the current environment.

Test & Learn analysis can support and identify e-commerce customer segments by:

   
Modeling characteristics 

Modeling characteristics

Customer segments 

Identifying different customer segments

E-Commerce 

Highlighting strong e-commerce candidates

Curated messaging 

Measuring curated messaging and offers

 

Download the Case Study

Anthony Morris, Director of Analytics and Strategy discusses how Dixons Carphone leverages Test & Learn® for Sites
VIDEO
Test & Learn® at Dixons Carphone

Anthony Morris, Director of Analytics and Strategy discusses how Dixons Carphone leverages Test & Learn® for Sites and Customers as a single version of the truth for measuring the impact of strategic initiatives.

Uncovering the Keys to be Truly Analytics-Driven
HBR Analytic Services
Uncovering the Keys to Becoming Truly Analytics-Driven

How organizations deployed analytics, the barriers they have encountered, and how leading companies establish the processes and organizational conditions for success.