COVID-19 has forced many retailers and restaurants to significantly adapt their channel strategies. Similarly, consumer shopping behaviors have drastically changed almost overnight, with many transactions now taking place online.
Engaging high value customers, familiarizing customers with online channels, and keeping customers engaged with your brand is vital during these uncertain times. Taking an analytical approach to examine different customer segments based on past channel preferences and propensity to shop online in the future can provide organizations with an informed engagement strategy for your brand to rely on moving forward.
Download the Mastercard case study to learn how a major retailer relied on Mastercard’s Test & Learn® solution to identify potential e-commerce customers and understand the best way to engage with customers in the current environment.
Test & Learn analysis can support and identify e-commerce customer segments by:
 | Modeling characteristics | |
 | Identifying different customer segments | |
 | Highlighting strong e-commerce candidates | |
 | Measuring curated messaging and offers |
