As the purchasing power of Millennials and Gen Zs steadily grows, credit card holders are getting younger. In response, issuers need to innovate the way they reach out consumers that grew up online.
In this session, we discussed how you can leverage digital-first marketing strategies to engage digital native customers.
Held in partnership with Credit Card Association of the Philippines (CCAP), watch our exclusive session "It’s Giving Digital-First Marketing" on-demand now.
Speakers:
Kent Tsang Senior Managing Consultant, Mastercard
Vinna Leyva Managing Consultant, Mastercard
