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Mastercard Stand up to Cancer Campaign

Drive sustained lift to cardholder activity

Exclusive Offer: Sign up before March 1, 2022 at 11:59pm EST to qualify.

Mastercard will execute a Stand Up To Cancer educational card holder email campaign at no cost to your organization. This offer is limited and available on a first come, first served basis. Complete the form to enroll your organization in the campaign.

The campaign will inspire cardholders to use their Mastercard to support cancer research through Mastercard’s Stand Up To Cancer donation pledge. From May 1 – July 15, 2022, each time a customer shops online or taps in-store using their card at a qualifying grocery store or restaurant, Mastercard will donate one cent, up to $5,000,000, to Stand Up To Cancer.* The money raised funds groundbreaking cancer research to make a truly priceless impact.

Campaign participants will take advantage of bespoke creatives and proven tactics to drive lifts in spend and engagement.

When your organization opts in to the email campaign, Mastercard offers two options for email deployment.

  1. Mastercard Deployed: Mastercard will customize creatives and deploy the email campaign directly to your cardholders on your behalf.

  2. Client Deployed: Mastercard will share the creative HTML for the campaign, which your internal team can code and send directly to your cardholders. 

Complete the form to sign up for the campaign and indicate deployment preference. You will receive an email to confirmation with additional information on deployment.

Key takeaways from a similar 2021 Stand Up To Cancer Email Campaign:

Growth icon 

Spend Lift: 3.2%**

life in transaction account 

Transaction Count Lift: 3.7%** 


% Active Cardholder: 4.3%** 

*For every online or contactless transaction made and reported at or from qualifying restaurants and grocery stores (as defined by the applicable Mastercard Merchant Category Code) with a U.S. issued Mastercard, Mastercard will donate one cent (US$.01), up to US$5,000,000.
**Percentage change during the campaign promotion period for Stand Up To Cancer 2021, July 1st, 2021 – July 31st, 2021; as compared against a synthetic control population utilizing Mastercard’s Test & Learn platform.
Promotion begins at 12:00am ET on 5/1/2022 and ends at 11:59pm ET on 7/15/2022 or when US$5MM donation max is reached, whichever comes first. Qualifying purchases can only be made at U.S. restaurants and grocery stores as defined by the applicable Mastercard Merchant Category Code. Debit PIN and International transactions ineligible. Mastercard relies on third parties to classify a transaction. In the event that a qualifying contactless transaction is not classified as a contactless transaction or under a qualifying Mastercard Merchant Category Code by a third party and reported to Mastercard, but would otherwise have been a qualifying transaction, transaction will not count as a qualifying transaction and will not result in a donation to SU2C. See full terms at
Stand Up To Cancer is a division of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization that meets the BBB Wise Giving Alliance’s Standards for Charity Accountability. Stand Up To Cancer and Stand Up To Cancer Brand Marks are trademarks of EIF. Please discuss with your legal counsel whether certain cause marketing law requirements may apply to your organization.

The sign up period for this campaign has closed.

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