Comprehensive member, campaign and offer analytics
Through robust reporting, understand your loyalty program performance, track critical key performance indicators, improve future promotions and demonstrate the ROI to your stakeholders.
A retailer with over 50 store locations wanted to enhance their retention strategies and grow new revenue, but lacked the capabilities to deliver personalized, omnichannel experiences. The retailer used SessionM to reach loyalty member segments with relevant offers, campaigns and messaging. The platform, which issued more than 5.6 million offers since the program launched, provided a seamless customer experience by integrating the website, app and in-store POS systems. Unified first-party data also unlocked opportunities to increase basket size and cross sell other product categories. This resulted in $705 million in revenue generated by member purchases over 12 months, with more than half of members transacting at least six times.