Airlines

As more travelers pack their bags, airlines will have opportunities to connect with them in new ways. SessionM’s approach to customer data management, audience creation, segmentation and rule-based campaigns means that we can deploy initiatives in a few clicks and allow airlines to maximize revenue generating strategies. SessionM can complement existing technology providers who process points and tiers for your airline loyalty program or frequent flyer program.

How it works

Complement your frequent flyer program with SessionM’s intuitive campaign and offer set-up and management system

An airline revamps its corporate rewards program

An airline was using an expensive and inefficient campaign management system and had difficulty connecting data from their disparate technology systems.

SessionM replaced the obsolete corporate rewards program platform, allowing the marketing team to easily build and execute targeted redemption, messaging and promotional campaigns across channels in real time. Traveler data could flow directly from the airline’s data warehouse into the loyalty program, automating and synchronizing user data with the campaign management tool. With an effective marketing and loyalty program the airline could create unique and differentiated experiences for corporate rewards program members, target customers by tier and other attributes and enable an exclusive VIP loyalty tier.

Case study