As the global gold standard for in-store purchases, contactless payments drive significant value for both businesses and consumers.
With contactless payments rapidly gaining popularity worldwide, now is the time to capture cardholder attention. Contactless payments provide a multitude of benefits to all members of the Mastercard ecosystem:
Cash Conversion
With its ease of use, contactless encourages cardholders to ditch cash in favor of card-based payments
Security
Contactless offers the same level of security offered by EMV chip insert cards, allowing the cardholder to maintain control when making purchases
Speed
Cardholders enjoy reduced queues and a seamless payment flow, converting cash to card-based payments
Convenience
Contactless payments can be made using a card or mobile wallet
Mastercard’s Contactless Optimization Solutions help issuers, acquirers and merchants accelerate contactless implementations and drive consumer adoption at each phase of the process:
Pre-Launch
Understand the local landscape to inform the most effective go to market strategy
Launch
Efficiently implement contactless, enable portfolios and drive initial contactless tapping behavior
Post-Launch
Optimize everyday contactless usage to drive electronification of cash