How MediaMarktSaturn drove 1.3x ROI in a sustainability initiative

Problem

MediaMarktSaturn wanted to assess the impact of turning off its TVs in display

MediaMarktSaturn, one of Europe’s largest electronics retailers, wanted to understand the incremental impact of a new initiative which involved switching off TVs on display in 54 stores across Germany. The objective of the initiative was to save on energy costs to act more sustainably while maintaining sales performance in the TV category.

How MediaMarkt Saturn evaluated the impact of switching off the TVs with Test & Learn®

By using Test & Learn®, a business experimentation tool, MediaMarktSaturn was able to accurately evaluate the impact of switching off the TVs by answering the following key questions:

Approach

Results

Test & Learn® enabled MediaMarktSaturn to make a more data-driven decision

MediaMarktSaturn decided to only switch off small TVs after using Test & Learn® to measure the impact of the initiative and factoring in the energy savings.

-3%

decline in TV category sales, driven by a 5% decline in TV category sales for stand-alone stores.

-6%

decline in net sales for UHD-LCD TV 60”-74."

x1.3

ROI, when offsetting the saved energy costs against the decline in sales.