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What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Test & Learn® consulting services
Work with an experienced team of consultants
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Developers
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STRATEGIES WE POWER

Labor & operations

BENEFITS

Improve profitability by adopting a more data-driven labor and operations strategy

A bank drove a 1.6x improvement in call center ROI

A bank wanted to understand the effectiveness of its weekly outbound retention calls to home loan customers eligible for lower interest rates. The bank used Test & Learn® to accurately evaluate how the calls incrementally impacted customers’ decisions. Using Test & Learn® recommendations to focus the calls on the top 30% of customers, the bank could drive a 1.6x improvement in the initiative’s ROI.

Customer story

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Test & Learn® Consulting

Looking for end-to-end support to enhance your labor and operations initiatives? Learn how our top-of-the-line Test & Learn® Consulting Services can drive tangible value for your business.

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Related resources

Optimize operations in an uncertain economy with business experimentation
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Prices, wages, employment: What’s ahead for consumers in Asia Pacific

The end of Covid-related restrictions in China could be positive for the economy in the entire Asia-Pacific region. But there's potential for challenges by way of labor shortages, wage increases and lasting inflation.

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Mastercard and Vera Bradley: Live at the NRF Big Show

The key to operating more efficiently and effectively starts with the consumer. Understanding them is just one of some major retail takeaways from NRF.

White Paper
Well-oiled machines

Covid-19 has forced many restaurants and retailers to make hard decisions throughout 2020, from figuring out the right hours of operation to choosing which locations to open or close. Download the full report to learn how restaurants and retailers can streamline their operations in new ways in 2021.