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What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Test & Learn® consulting services
Work with an experienced team of consultants
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Developers
STRATEGIES WE POWER

Marketing

BENEFITS

Achieve greater returns on your marketing investments across your media mix

An entertainment company’s new acquisition strategy drove $200M in incremental sales

An entertainment company wanted to boost revenues by increasing sales for its season passes. The company used Mastercard’s Marketing Services to build a robust omnichannel acquisition campaign, as well as Mastercard Audiences to focus the campaign on key customer segments. With Test & Learn®, the company gained insights on optimizing the campaign to drive an incremental $200 million in annual sales.

Customer story

marketing product feature

Product feature

Marketing Services

Looking for comprehensive marketing support? Learn how Mastercard’s Marketing Services can help you drive greater ROI on your marketing investments by leveraging proprietary insights on actual spending behavior and a wealth of knowledge on consumer loyalty.

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Related resources

The Art of Acquisition: Wooing Retail Bank Customers in the Digital Age
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Assists vs goals in retail's omnichannel game

The journey of a ball to a goal may be compared to the journey of a consumer to a purchase. Learn how retailers are winning the ball through better technology and analytics to manage consumer touchpoints.

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A quick guide to personalization across the customer lifecycle for financial services

Financial institutions can win big with personalization once they understand the key audiences, KPIs, channels, and use cases within acquisition, adoption, and lifecycle management.

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Breaking Through the Digital Noise

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