What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® Foundations
Make smarter product and pricing decisions for retailers or restaurants
Test & Learn® Media Measurement
Measure ad campaign effectiveness with first party spend data
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Strategic Business Decisions
Meet your specific KPIs
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Mastercard Developers
BENEFITS
Determine the best strategies to meet your specific KPIs—revenue growth, profit margin, customer satisfaction and more.
A leading chain wanted to explore adding delivery fees to orders of $12 or less. Using the Test & Learn® Menu Analyzer, the restaurant learned that carts $12 and under were frequently abandoned once the delivery fee was added, and that daily sales of that basket size declined 22% compared to those without the fee. With those insights, the restaurant decided not to roll out delivery fees, keeping customers across its network.
Customer story
Product feature
Menu Analyzer
Looking to dive deeper? Learn how Menu Analyzer can quickly analyze check-level data.
