What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Test & Learn® consulting services
Work with an experienced team of consultants
Test & Learn® Media Measurement
Measure ad campaign effectiveness with first party spend data
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Mastercard Developers
spendingpulse modeling banner
TEST & LEARN® PRODUCT OFFERING

Test & Learn® with SpendingPulse™ modeling

Understand the impact of large-scale initiatives using Test & Learn® methodology, Mastercard SpendingPulse™ data and machine learning.
How it works

Evaluate large-scale initiatives

The most accurate way to measure an initiative’s impact is with a designed test and control group. However, some large-scale initiatives, such as NFL game day television ads, are rolled out to everyone. Every person watching the game sees the same ads and therefore there is no control group.

Test & Learn® with SpendingPulse™ Modeling uses machine learning, proprietary Mastercard data and correlated market datasets to accurately quantify the performance impact of these large-scale initiatives.

 

Benefits

spending pulse case study A CPG accurately evaluated their TV ads

A nationwide beverage brand used Test & Learn® with SpendingPulse™ Modeling to analyze the effectiveness of its TV ads. The analysis informed future marketing investments by revealing which products benefited the most from the ads and what timeframes worked best.

Customer story

Related resources

epson_thumbnail Test & Learn® at Epson
bankings next experiment tile
Report
Banking's Next Experiment: Innovation in a Digital, Post-Covid World

Learn how financial institutions are testing new ways to reach and engage today’s banking consumer, and how they’re applying those results.

Read more
T&L retail
Video
Test & Learn® for Retailers

Learn how Test & Learn® helps retailers optimize initiatives, investments, marketing, products, opening hours, and customer loyalty to understand true sales impact.

Read more
loyalty experimentation_teaser image
Report
The retailer's guide to loyalty experimentation

Digital advertisements, personalization tactics and loyalty programs can be critical performance drivers. By using business experimentation, retailers can take these initiatives to the next level with more accurate measurement and optimization capabilities.

Read more