We invite you to participate in a Mastercard email campaigns at no cost to you. This year, registration is available for all three campaigns options at once. Please review the options below:
When your organization opts into the email campaign, Mastercard offers two options for email deployment:
- Mastercard Deployed: Mastercard will customize creatives and deploy the email campaign directly to your cardholders on your behalf per the Terms and Conditions.
- Client Deployed: Mastercard will share the campaign's creative PSD files, which your internal team can code and send directly to your Mastercard cardholder.
Complete the form to sign up and indicate deployment preference for this exclusive offer. You will receive an email confirmation with additional information on deployment.
Campaign Option #1: Stand Up to Cancer
Exclusive Offer: Sign up before May 4, 2026, at 11:59pm EST to qualify
Mastercard will execute a Stand Up to Cancer educational cardholder email campaign at no cost to your organization. This offer is limited and available on a first come, first served basis. Complete the form to enroll your organization in the campaign.
The campaign works to inspire cardholders to use their Mastercard to support cancer research through Mastercard’s Stand Up To Cancer donation pledge. From 07/15/2026 – 08/22/2026, each time a customer shops online or taps in-store using their card at a qualifying grocery store or restaurant, Mastercard will donate one cent, up to $5,000,000, to Stand Up To Cancer.* The money raised funds groundbreaking cancer research to make a truly priceless impact
*Stand Up To Cancer is a division of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization that meets the BBB Wise Giving Alliance’s Standards for Charity Accountability. Stand Up To Cancer and Stand Up To Cancer Brand Marks are trademarks of EIF. Please discuss with your legal counsel whether certain cause marketing law requirements may apply to your organization.
https://www.mastercardservices.com/en/stand-cancer-campaign-terms-and-conditions
https://www.mastercardservices.com/en/lifecycle-marketing-campaigns-terms-conditions
Campaign Option #2: Mobile Wallet
Exclusive Offer: Sign up before August 3, 2026, at 11:59pm EST to qualify
Mastercard will execute a Mobile Wallet educational cardholder email campaign at no cost to your organization. This offer is limited and available on a first come, first served basis.
The campaign works to inspire cardholders to use their Mastercard for transactions with their mobile wallets. Cardholders will learn how to make fast, contactless purchases simply by using their mobile device at stores with compatible card readers—no need to fumble for a physical wallet. Campaigns like this have been shown to increase engagement, boost transaction volume, and deepen loyalty—all while helping cardholders feel more confident and in control of their digital payments.
https://www.mastercardservices.com/en/lifecycle-marketing-campaigns-terms-conditions
Campaign Option #3: Card On File
Exclusive Offer: Sign up before September 17th, 2026, at 11:59pm EST to qualify.
Mastercard will execute a Card On File educational cardholder email campaign at no cost to your organization. This offer is limited and available on a first come, first served basis. Complete the form to enroll your organization in the campaign.
Cardholders will learn how to make fast, secure purchases by storing their card information with trusted online merchants, eliminating the need to manually enter payment details each time they shop. Card-on-file transactions offer enhanced convenience and security, as cardholders never have to share their card numbers directly during checkout. Campaigns like this have been shown to increase engagement, boost transaction volume, and deepen loyalty while helping cardholders feel more confident and in control of their online payments.
https://www.mastercardservices.com/en/lifecycle-marketing-campaigns-terms-conditions
