Insights for CPG companies presented in partnership with the Consumer Brands Association.
If there’s one consumer trend that’s proved to be particularly sticky in the years following the onset of the COVID-19 pandemic, it’s online shopping. For CPGs, this means winning shoppers online in addition to the more traditional brick and mortar retail channels and grappling with the need to create a coherent omnichannel shopping experience. One company that’s really demonstrated itself as a leader in this space through its innovative ecommerce and industry-leading omnichannel capabilities is PepsiCo.
Join Athina Kanioura, Executive Vice President, Chief Strategy and Transformation Officer at PepsiCo and Matthew Piazza, Global Consumer Goods and Grocery Segment Lead at Mastercard Data & Services for a deep dive on successful omnichannel strategies driving growth for CPGs. This webinar explored:
- How the CPG industry’s approach to ecommerce and digital channels has changed over time.
- Key benefits to adopting an omnichannel approach and best practices for overcoming organizational and operational challenges when establishing or expanding an omnichannel presence.
- How to avoid a fragmented shopping experience when expanding to online sales.
This webinar was originally held on January 31, 2024 at 1 p.m. EST
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