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What we do
Product offerings
The Merchant Insights & Analytics product suite delivers actionable insights for merchants and financial institutions to grow their business.
Merchant Data Feed
Use Merchant Data Feed to enrich your merchant portal or dataset with Mastercard insights on competitive benchmarking, local market trends and consumer preferences
Smart Leads
Want to find new leads or understand merchant performance? Smart Leads helps acquirer banks to expand their acceptance business
Cashflow App
Understand your business performance in real time, track cashflow, assess revenue versus expenses, and predict future cashflow trends
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Unmatched expertise
Explore industry insights, competitive intelligence and technology trends from around the globe.
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What we do

Smart Leads

Access zip code-level merchant data to inform your new sales strategies and opportunities.

How it works

Power your merchant prospecting with location-based insights

Want to find or generate new leads? Need to understand merchant performance insights? Smart Leads creates unique value for acquirer banks interested in expanding their acceptance business.

Benefits of Smart Leads

Geo-based aggregated and anonymized merchant data to identify opportunities for business growth

Find locations with the strongest merchant sales opportunities

Our web platform gives you access to prospect data, including geographic locations at the postal code level. After logging in with your dedicated acquirer credentials, you can compile a list of prospective merchants at the individual location level, complete with relevant contact details.

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Understand merchant performance across geographies and industries

Quickly assess the Gross Domestic Value (GDV), transaction volumes and other merchant indicators in valuable geographic locations to gauge market share. With accurate lead identification you can connect with the most relevant and valuable merchants and decrease the cost of acquiring new acceptance business.

Simple, user-friendly interface

View an intuitive heat map with data-driven targeting across each postal district. Filter by merchant category, card present/card not present and time series data. Easily see which merchants are open, closed or switching acquirers, and get from high level overview to merchant contacts in three clicks.

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