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Subscribe to Mastercard’s Excellence in Customer Engagement insights

Stay informed on strategies to foster brand loyalty and deliver highly engaging customer experiences with content on topics such as:

Effective loyalty strategy design and implementation
Delivery of seamless and personalized experiences
Enduring customer acquisition and engagement tactics

 

The Mastercard’s Excellence in Customer Engagement insights subscription delivers compelling insights based on our expertise from working with leading brands.

Working with leading retail brands

By subscribing, you’ll receive unique perspectives on customer engagement insights, such as the below pieces

Marketer's-guide-to-rebooting-your-loyalty-program
Blog
A marketer's guide to rebooting your loyalty program

Traditional loyalty programs need a reboot. To gain consumer loyalty, here are strategies and best practices for marketers rebooting their loyalty programs.

How to build a customer loyalty program teaser
Blog
How to build a customer loyalty program

Learn how to build a customer loyalty program with key definitions, rewards types, steps in the process, costs, challenges, ideas for success, benefits and differences by company size.

restaurant diner enjoying loyalty banner
Blog
6 restaurant loyalty program trends

Learn the top restaurant loyalty program trends along with examples from leading brands.