This session originally took place at the Chicago Excellence in Customer Engagement Summit on September 17, 2024.
In this session, Ron Lowis, Head of Campaign Measurement and Optimization at Bread Financial, in conversation with Michael Dwyer of Mastercard, shared best practices for making sure you target the right person with the right offer at the right time. With more than 25 years of experience across the banking, retail and restaurant industries, Ron discussed what he’s learned driving marketing and consumer insight strategies forward.
This session covers:
- Why a successful offer strategy can help achieve your company’s customer acquisition & sales goals.
- How to make the most of every customer touchpoint.
- The ways in which credit card acquisition offers can vary by industry.
Speakers:
Ron Lowis Head of Campaign Measurement and Optimization, Bread Financial
Michael Dwyer SVP Account Management, Mastercard
