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Zero Trust

A new cybersecurity paradigm

Published: February 20, 2025 | Updated: March 24, 2025

Read time: 2 minutes

In an era where cyber threats are becoming increasingly sophisticated and relentless, the traditional perimeter-based approach to cybersecurity is proving insufficient.

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1. Inability to define boundaries

  • 96% of companies now use public clouds1
  • 53% of remote-capable employees in the US are in hybrid work and 27% are exclusively remote2
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2. Evolving cyberthreat landscape

  • 40% of data breaches involved data stored across multiple environments3
  • Breached data stored in public clouds incurred the highest average breach cost at USD 5.17 million3

3. Complex permissions maintenance

  • 13% of organizations don’t use single sign-on (SSO) at all4
  • 62% of security teams operate with limited visibility across their IT environment5
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The concept of ‘trust but verify’ has become outdated, giving rise to a new paradigm: Zero Trust.

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Core tenets of Zero Trust

  • Assume a hostile environment both inside and outside the network
  • Assume breach has already compromised the network
  • ‘Never trust, always verify’ approach denies access by default 
  • Scrutinize explicitly to implement contextual access to resources
  • Apply unified analytics to data, applications, assets and services (DAAS)

Read the full report to find out how successful Zero Trust implementation will enhance security and build resilience, ensuring that organizations are better equipped to meet future cybersecurity challenges.

Access Mastercard Business Intelligence 

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