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Capabilities Used
Domino’s Pizza Indonesia needed a structured, data-driven approach to pinpoint the true drivers of sales performance
From late-night pizza runs in Bali to premium menu shifts in Medan, Domino’s Pizza Indonesia used Test & Learn® to design, measure and scale high-impact pilots.
Test & Learn® helped us go deeper than our initial analysis by showing the impact of seasonality and helping us make the right business decision.
Mayank Singh CMO & Head of Center of Excellence and Experience, Domino’s Pizza Indonesia
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