Offers and loyalty heading into 2026

Today’s advertiser and media buyers face mounting pressure to drive growth, improve return on ad spend and deliver meaningful customer experiences. Yet, rising acquisition costs, fragmented data and measurement challenges continue to limit the impact of offers and loyalty programs.

Mastercard’s commissioned study with Forrester Consulting reveals the real challenges, objectives and capabilities that matter most to marketing leaders as they plan for the year ahead.

Inside the report, you’ll discover:

• How marketing leaders are rethinking offers and loyalty programs to drive measurable growth and improve return on ad spend
• The evolving role of AI, personalization and trusted media networks in overcoming data fragmentation and reaching high-intent audiences
• The biggest gaps between strategy and execution – and what brand should prioritize as they plan for 2026 

Download the study to benchmark your approach, learn from the latest industry data and set your organization up for success in 2026.