Problem
Virgin Money UK wanted to implement credit card installments
Virgin Money UK wanted to implement credit card installments, working around technical, operational and resource availability challenges.
They met with Digital Labs and the first Innovation Hub in the UK was created – focused on supporting the end-to-end creation and delivery of key Virgin Money innovation projects.
From ideation and co-creation to testing and market launch, this initiative gathered experts from Virgin Money and Mastercard to collaborate closely on every aspect of new product development and commercialization.
The Innovation Hub demonstrated the wide-reaching Data & Services capabilities and service offerings by:
Account acquisition and increased spend with Digital Labs
One successful co-collaboration engagement with Virgin Money led to several additional co-collaborations and new initiatives.
Balance transfer installments were the first co-collaboration delivered in September 2021. Slyce, a BNPL solution targeting Gen Z, was the first solution delivered in market in October 2022.
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