Creating a winning marketing strategy
A leading US-based Grocery brand struggled to contextualize its performance during key time-periods.
The grocery brand needed macroeconomic data for its sector to benchmark performance and prioritize when to accelerate its marketing investments to capture more market share.
The grocery brand’s leadership also wanted to understand performance prior to and during COVID to inform long-term customer retention strategy.
The Grocery brand used SpendingPulse™ data to do a localized market share analysis during holiday and high-volume time-periods.
Based on the SpendingPulse analysis, the marketing team investigated which customers frequented only on certain holidays and targeted these customers with offers for other holidays.
SpendingPulse™ provided the grocer the appropriate insights to improve their marketing efforts
SpendingPulse™ data helped the Grocer identify when it was under and over-performing relative to competitors and which markets to prioritize for customer outreach during the under-performing time-periods. The SpendingPulse™ data identified the strong COVID performance of the Grocery brand relative to competitors and informed its retention strategy for these new customers.
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