What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® consulting services
Work with an experienced team of consultants
Test & Learn® Foundations
Make smarter product and pricing decisions for retailers or restaurants
Test & Learn® Media Measurement
Measure ad campaign effectiveness with first party spend data
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Mastercard Developers
Woman store owner looking at tablet
TEST & LEARN® PRODUCT OFFERING

Test & Learn® Foundations

Make faster, more confident pricing and product decisions using our market-leading, multi-patented experimentation platform.

How it works

Turn price and product experiments into fast, confident decisions

Test and Learn® Foundations helps you maximize the ROI of the most important decisions in your product, price and assortment strategy. You can focus on the results needed to make rapid, confident decisions, with actionable business insights delivered to you in as little as 10 minutes.

Test & Learn® Foundations enables retailers and restaurants to turn price and product experiments into fast, confident decisions, and unlocks unparalleled analytic precision, accessibility and ROI.

 

Benefits

Candy store case study image A retailer used Test & Learn® Foundations to sweeten its gum and candy aisle

A retailer used Test & Learn® Foundations to measure the incremental impact of rearranging its gum and candy bars in test locations. The analysis identified transaction count as the key performance driver in candy sales, showed bagged and XL candy to be the most impacted categories, and proved that the change to aisle arrangement did not result in cannibalization of other product categories.

The retailer used the analysis to justify an investment in rolling out the strategy to the rest of the store network.

Customer story

Frequently asked questions

Will Test & Learn® Foundations work for my industry?

Mastercard Test & Learn® Foundations is specialized for retail and restaurant, but can help all companies in various verticals run business experiments to better understand customer behavior, optimize pricing models, refine promotion strategies, and more.

Speak with our team to understand how Mastercard Test & Learn® can improve your data-driven decision making.

Book a demo 

Is this an A/B testing tool?

Our business intelligence suite includes the Mastercard Test & Learn® Foundations, the Test & Learn® platform, business experimentation consulting, and additional insights with proprietary Mastercard SpendingPulse™ data.

What is the test and learn process or strategy?

The test and learn process enables business to make rapid, confident decisions about new initiatives. Get more information about the test and learn process in our 

Related resources

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