This session originally took place at the Chicago Excellence in Customer Engagement Summit on October 17, 2023.

Data plays a critical role in enabling CPGs and retailers to test new initiatives more effectively. Watch this session for a glimpse into what happens when category management at Kraft Heinz combines with data science at Albertsons using the same experimentation framework.

THIS SESSION COVERS:

  • The value of data transparency between retailers and CPGs to improve the shopper experience across both in-store and online channels

  • Real-life examples of how Kraft Heinz and Albertsons work together by partnering on business experimentation and innovation efforts

  • The importance of driving organization-wide cultural change to achieve an effective testing approach that maximizes ROI

Speakers:

cristian spuza headshot
Cristian Spuza Head of customer development organization, The Kraft Heinz Company
miguel paredes headshot
Miguel Paredes  Vice president of AI & data science, Albertsons 

View On-Demand

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