Turning occasional guests into loyalists
A fast casual restaurant franchise needed to better understand customers in order to turn occasional guests into loyalists.
The franchise needed a solution to better understand customer insights, encourage visits and reward guests, all while engaging them with the personal touch for which the brand is known.
Mastercard’s white-label mobile application, powered by SessionM, provided customers an easy-to-use home for account information, points tracking and a rewards store that allows them to redeem points for what they want, when they want.
For the franchise, SessionM’s flexible segmentation and insights enabled personalized offers, campaigns and messaging.
Customer loyalty as an outcome
With SessionM and Mastercard’s white-label mobile application, the restaurant executed relevant offers at the point of sale, resulting in high levels of engagement and more loyal guests.
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