casestudy
CHICAGO SUMMIT

How Marco’s Pizza leverages testing to make strategic business decisions

On-demand

This session originally took place at the Chicago Excellence in Customer Engagement Summit on September 17, 2024. 

Hear from the COO of Marco’s Pizza about how the nation’s largest growing pizza chain leverages testing when making business decisions in this engaging fireside chat. 

This session covers:

  • Marco's Pizza's testing journey from 2020 to the present. 
  • How testing factors into all aspects of the business from menu pricing and store remodels, to media strategy and new product innovation.
  • A close look at how the Marco's team is measuring the impact of their media investments. 

Speakers:

john meyers
John Meyers Chief Operating Officer, Marco's Pizza
michelle carter
Michelle Carter EVP Services Business Development, Mastercard

View On-Demand

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