Co-branded credit cards remain one of the most powerful and dynamic growth levers in retail loyalty, sitting at the intersection of payments, customer engagement, and long-term brand value. This Digital Safari is a premium thought leadership program designed for retail leaders to examine how loyalty programs and co-brand partnerships are evolving amidst rapid change.

Discover how data‑driven engagement and personalized experiences are redefining co‑brand as a loyalty growth engine. This session equips leaders with actionable insights to future‑proof co‑brand programs and strengthen their role within the modern loyalty ecosystem.

Join Mastercard Services for insights on: loyalty evolution, personalization, consumer passions, retail and payment innovation, and agentic readiness. Plus, attendees will receive a complimentary personalization assessment, Shopper Intelligence trial, and agentic assessment. 

Look forward to connecting with executives through peer exchange, real‑world case studies, and expert‑led discussion. 

Scope & Deliverables

The Cobrand Retail Summit by Mastercard is an immersive half-day in-person summit focusing on:

1. Establishing a shared view of the cobrand landscape & how it is evolving across the credit card industry, loyalty & emerging generations. 
2. Clarifying the role of cobrand within loyalty strategies, including value proposition design & strategic alignment. 
3. Identifying data-sharing best practices & constraints to inform more effective collaboration & program design. 
4. Reviewing approaches to acquisition and spend behavior to understand what is working, where gaps exist, and where future investment may be warranted. 

These sessions will be led by Mastercard’s team of experts across loyalty, customer acquisition, cobrand, and macroeconomics from which Client can gain both actionable insight and inspiration. Client’s employees will gain forward-looking insights, practical strategies, and the opportunity to network with peers across the industry.

Client has been invited to and will participate in Cobrand Retail Summit by Mastercard (the “Event”), a half-day in-person workshop accessible by invitation only. There is no limitation on the number of participants to this event. Client will advise Mastercard by email the names of the participating employees and the location(s) they will be traveling to prior to the Event.

The locations and dates for the Cobrand Retail Summit are noted below.

• In-Person: NYC – July 16, 2026

Event Agenda:

• Co-Brand 2026 & Beyond: The U.S. co-brand market is evolving rapidly – shaped by changing consumer expectations, new partnership models, and competitive pressure from fintech and alternative payments. This session sets the stage with a clear view of where co-brand programs are heading and what that means for retailers.
• Loyalty Reimagined: Co-Brand Cards as Engagement Game-Changers: Co-brand cards are no longer just a payment product – they’re a powerful engagement lever. This session explores how retailers are rethinking co-brand cards as part of a broader loyalty and customer experience strategy.
• The Data Advantage: Unlocking Co-Brand Insights for Smarter Loyalty: Data sits at the heart of successful co-brand programs – but collaboration across partners isn’t always easy. This session explores how retailers are responsibly unlocking shared insights to power more relevant, timely, and effective loyalty and marketing strategies.
• Winning Co-Brand Customers: Omnichannel & Tech-Enabled Acquisition: Retailers are rethinking how, where, and when they acquire co-brand customers. From in-store to digital, this session looks at how modern acquisition strategies reduce friction and improve conversion. 
• Beyond the Store: Driving Card Spend Through Experiences & Partnerships: Driving incremental spend requires more than transactional rewards. This session explores how retailers are using partnerships, experiences, and card-linked offers to strengthen engagement and relevance. 
• Future-Proofing Co-Brand Programs: Fintech, AI & Next-Gen Loyalty: Looking ahead, co-brand programs will be shaped by new technologies, new competitors, and new consumer expectations. This closing session explores what retail leaders should be preparing for now.  

Term & Termination

The Term shall commence on the date the Program Overview and Terms and Conditions are accepted by the Client (“Effective Date”) and shall continue until December 31st, 2026.

Fees

Based upon the scope of Services described herein, the Fees for the in-person summit will total USD $188,00 (the “Fees”) which includes attendance, Priceless experience, food and drink. 

Mastercard will be responsible for organizing the items included in the Other Costs.  Mastercard will not reimburse or provide any item that is not expressly included in the Other Costs.  All Other Costs must comply with Client’s internal policies and be consistent with Mastercard’s Global T&E policy. Any adjustments or deviations to the Event transportation and/or accommodation schedule are responsibility of the Client and will not be considered, executed, covered, or reimbursed by Mastercard.

Mastercard and Client are parties to one or many Customer Business Agreements or other Acceptance Agreements, as amended from time to time (the “CBA” or “AA”, as applicable). To strengthen the relationship between the Parties and further drive utilization of cards and the Mastercard brand described in the CBA or AA (as applicable), Mastercard will contribute USD $188,000 to implement and support Services described in this Schedule.

Client shall be responsible for any travel and accommodation expense associated with the Event.

Mastercard reserves the right to postpone or amend the Event and inclusions, plans, speakers and location in the event Mastercard determines that the Event would be unsafe or inappropriate under the circumstances, or as otherwise needed due to forces outside of our control. Mastercard will inform attendees of any potential changes with as much notice as reasonably possible.

The information contained in this Schedule is confidential to Mastercard and its disclosure is subject to the confidentiality provisions as set out in the Agreement.

Notwithstanding this, the terms of this Enrollment Form and the Terms and Conditions solely govern the provision of the Services by Mastercard, and not the Incentive Agreement.

Please review the Terms and Conditions and then complete the Enrollment Form. Upon submission of the Enrollment Form, you will receive additional details.

Proceed to Accept Terms and Request Access