From streaming to online education and telehealth, the telecom and media industry underpins our digital lives. Amid fierce competition, telcos are diversifying beyond their core services to explore new revenue streams.
So what separates the telco companies that are set up for future success? Mastercard commissioned Forrester Consulting to survey 278 telco decision-makers around the globe to find out.
This webinar will specifically benefit those who need to understand customer behaviors to develop new products and services:
- Marketing / Loyalty: How can you drive greater returns on marketing investments? Discuss how personalizing customer interactions and fostering loyalty can drive outsized returns.
- Digital and CX: What are the features that consumers value most? Learn where we are seeing success and how you can use this to increase customer value.
- Analytics: What key data, variables and methodologies should you be testing? Discover different techniques and how market leaders have improved their performance through business experimentation.
- Strategy and Innovation: What are the emerging technologies that are set to transform the industry? Dive into the latest tech and data innovations that will fuel the telcos of tomorrow.
Listen to this webinar to hear from Max Lambertson, Mastercard Economist for EMEA, Ben Ellis, Telco Segment Lead at Mastercard Services and Antonio Ricciardi, SVP Consumer Intelligence & Engagement at E&UAE (formerly Etisalat, who will deep dive into:
- EMEA macroeconomic insights and emerging industry trends
- The keys to delivering data-driven customer engagement, informed by key findings from Forrester Consulting research, commissioned by Mastercard
- Real world case studies
Interested in learning more on telco trends? Download our recent 2024 study on emerging telco trends here.
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