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FORRESTER CONSULTING RESEARCH

The Total Economic Impact™ of Mastercard SessionM

Mastercard commissioned Forrester Consulting in 2024 to conduct a Total Economic Impact™ study to examine the potential return on investment enterprises could achieve with Mastercard SessionM. They spoke with four SessionM customers and found:

  • A 59% ROI over three years
  • The cost savings gained from improved marketing execution and collecting more first party data
  • The payback period and net present value over a three year period

 

Why SessionM?

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