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Mastercard commissioned Forrester Consulting in 2025 to conduct a Total Economic Impact™ study to examine the potential return on investment enterprises could achieve with Mastercard SpendingPulse.
They created a composite organization based on interviews with four SpendingPulse(TM) customers and found:
- A 105% ROI over three years
- Increased consumer engagement and up to 1.5% higher revenue during critical promotional periods
- A 25% improvement in data scientist resource allocation from reducing time spent on researching data and creating reports
“SpendingPulse™ helps us identify who's outperforming the benchmark or our internal benchmark and then focus on what they're doing better. This helps us develop best practices and strengthen our partnerships.”
Partnership data analyst, financial services
