Pay with Rewards is a one-of-a-kind digital experience that gives cardholders the freedom to spend points like cash at the moment of purchase for instant, seamless rewards redemption.
Higher digital engagement
Easy redemption and flexibility drives top-of-wallet behavior and lowers attrition
Lower program costs
100% turnkey solution; take advantage of a more cost-effective rewards program by lowering catalog and call center expenses
Benefit from a scalable point-of-sale (POS) solution without impacting the transaction, the merchant or the acquirer
Smarter merchant strategy
Control conversion rates by merchant, category, amount and more, without impacting the point-of-sale (POS)
67% of respondents said they would use their rewards card more frequently if they had a program like Pay with Rewards
Source: 2016 Citi Cards Consumer Perspectives Study
Cardholders estimate they would spend 30% more on their credit card if it offered the ability to Pay with Rewards
Source: "Mastercard In Control U.S. Consumer Concept Screening Research," by TNS Research International
44% of respondents said they would definitely switch financial institutions to be able to use a Pay with Rewards card
Source: "Mastercard In Control U.S. Consumer Concept Screening Research," by TNS Research International
Covid-19 shifted consumer behavior, and many of the changes are long-lasting. Learn new approaches to increase customer engagement & loyalty from Francis Hondal, President of Mastercard Loyalty & Engagement.
In the confused space occupied by reward programs offering the wrong rewards at the wrong time, one thing is clear: the experience of redeeming rewards is as important as the rewards themselves. Learn how banks' can redeem their rewards programs in this report.