Fuel data insight-driven decisions across all consumer packaged goods (CPG) initiatives
CPG (FCMG) companies need to understand how the ever-changing economy impacts today’s buyers. CPG companies can make better decisions with market intelligence that measures in-store and online retail sales across all payment forms with SpendingPulse™.
The Hershey Company wanted to better understand consumer spending patterns across various industries and channels. The company accessed market intelligence based on consumer buying behavior using Mastercard’s SpendingPulse™ platform, which gave the company insights into upcoming market trends and key drivers of consumer spending fluctuations. The company then embedded SpendingPulse™ insights into Mastercard’s Test & Learn® platform to analyze nationwide initiatives, which are typically difficult to evaluate due to the lack of a holdout group.
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