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Industry
Capabilities Used
Problem
MediaMarktSaturn wanted to assess the impact of a price matching guarantee program
MediaMarktSaturn, one of Europe’s largest electronics retailers, wanted to understand the impact of a “price matching guarantee,” which would allow customers to request lower prices if major competitors were at a lower price point. The objective was to drive loyalty program registrations and influence consumers’ price and value perception.
By using Test & Learn®, a business experimentation tool, MediaMarktSaturn was able to evaluate the impact of the program with answers to the following questions:
APPROACH
RESULT
Test & Learn® enabled MediaMarktSaturn to understand the program’s impact and make more informed decisions
MediaMarktSaturn confidently rolled out the program after using Test & Learn® to accurately measure the impact.
2%
increase in total sales driven by an 11% increase in loyalty sales.
43%
increase in new loyalty program registrations.
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