The Great Data Exchange: What Businesses and Consumers Value in the Digital Economy
With consumer data privacy top of mind, businesses recognize the need to prioritize how they appropriately manage consumers’ personal data. To fully understand differences in how businesses and consumers view corporate data responsibility, Harvard Business Review Analytic Services surveyed over 600 executives and 800 consumers worldwide. Over half of executives (60%) believe the overall value consumers receive in exchange for their personal data is worthwhile, but most consumers don’t agree. Less than half (44%) feel that sharing their data is meaningful.
Get an inside view of the priorities, concerns and misconceptions between businesses and consumers around data responsibility and learn how businesses can improve their data practices, retain consumer goodwill and drive business results.advanced and predictive analytics – making their success stories so far instructive for the region and more broadly for the world.
Many of the world’s most innovative organizations share five key traits, according to a recent survey by Harvard Business Review Analytic Services of 1,000+ executives and 1,000+ consumers. Download the report to see what they are.
The Covid-19 outbreak has accelerated the digitization of how we work, live and shop. Learn how businesses navigated the shift to digital, how consumers responded, and the spending trends likely to stay in a post-Covid-19 world.
It’s time to start challenging the standard notions of rewards and begin reimagining the future of customer loyalty. Read more insights from a survey of 400 executives globally by Harvard Business Review Analytic Services.
How organizations deployed analytics, the barriers they have encountered, and how leading companies establish the processes and organizational conditions for success.