Many industries have felt the effects of the Covid-19 pandemic, and banks are no exception: Covid-19’s impact created a paradigm shift in lifecycle marketing for issuers.
As cardholders spend more time online and marketers deal with smaller budgets, new questions emerge: How should traditional tactics like direct mail be right-sized? Which spend stimulation tactics work best in this new age? What segments contain high-potential cardholders and how can banks maximize MROI?
As issuers adapt and begin to recover, re-imagined marketing strategies for credit and debit cards will play a crucial role in retaining cardholders and finding new business lines.
This booklet looks at:
The ins and outs of a data-driven and rapid learning approach to cardholder lifecycle marketing
Tactical strategies for engaging cardholders across their entire journey
Action-oriented case studies for improving lifecycle marketing
