A blueprint for your personalization journey
While consumer expectations for tailored advice, guidance, and recommendations continue to rise, few financial institutions feel prepared to deliver these experiences at scale.
Personalization Blueprint was born to help issuing and acquiring banks overcome common challenges in adoption and accelerate speed to market, with expert resources delivered by decades-long leaders in personalization, Dynamic Yield by Mastercard (serving 450+ global brands with a strong foothold in financial services), and top research and advisory company, Forrester.
Dynamic Yield by Mastercard’s Personalization Blueprint program helps issuing and acquiring banks make better decisions and more quickly take action with the practice.
A well-known retailer in the fashion space wanted to enhance the shopping journey by highlighting the value of its co-brand credit card. A custom opportunity plan (an exclusive resource delivered through Personalization Blueprint) was developed after reviewing the retailer’s current digital channels and identifying meaningful action items to improve the co-brand value messaging and experience. From this plan, the team were able to prioritize the technology and support required, using it as a guide through the decision and activation phase, which also allowed all parts of the business to understand the key initiatives and outcomes.
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