How a fintech increased account activations by 118%

A fintech partnered with Mastercard Performance Engine to optimize and grow its acquisition efforts and increase overall portfolio performance

A fintech in Latin America was particularly focused on financial inclusion for underserved populations, offering a platform for consumers to make withdrawals, transfers and payments online. They also enabled consumers to use a pre-paid card in-person. The fintech wanted to optimize and grow its acquisition efforts and increase the overall performance of its portfolio.

The client leveraged Mastercard Performance Engine to:

Mastercard Performance Engine helped the fintech drive increases in acquisition, portfolio monetization and engagement

The client’s new, user-centric acquisition strategy and multichannel marketing drove a significant lift in digital acquisition and portfolio monetization. Within one year, the client saw notable growth across new accounts:

Additionally, user experience improvements and the new customer relationship strategy drove meaningful increases in organic acquisition and engagement