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Restaurants today are facing rising inflation, supply chain disruptions and staffing shortages – which all drive up costs, affect food freshness and cut into profits. In addition to these macro trends, restaurants must also respond to consumers’ new expectations. Since the onset of the pandemic, consumers’ appetites have increased for low-touch, digital channels such as contactless delivery, curbside pickup and mobile ordering.

“An estimated 30-40% of the Covid-related digital shift in the restaurant industry is expected to be permanent.”1

To stay competitive, restaurants must be able to deliver optimal, digital experiences and engaging loyalty programs that deepen consumer relationships. Download The customer engagement & experience guide for restaurants to learn innovative strategies for connecting with the post-Covid consumer.

 

Mastercard Economics Institute: Commerce E-volution, 2021

 

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