Originally published by Loyalty360.org
We are in a new era of loyalty programs. Simply offering rewards won't get your program very far because consumers expect more than just a transaction. They expect contextual, digital-first experiences that align with their brand values. In this article, we cover the four market trends that we think will define 2019 and beyond. Loyalty programs are shifting:
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From Conventional to Contextual Loyalty |
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From Digital to Digital-First |
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From Siloed to Seamless |
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From Personalized to Predictive |
Read more to find out how to react to — and take advantage of — these loyalty trends.