Mastercard Webinar: Effective Strategies to Drive Contactless Adoption

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A key part of the customer experience is their journey through checkout. The ease and convenience of contactless transactions are a powerful solution for consumers.

Contactless transactions offer consumers a fast, secure and more convenient option when paying. This improved customer experience can translate to increased spend for acquirers and merchants that accept contactless payments. Further, contactless can also drive top-of-wallet behavior and generate incremental spend through the displacement of cash for issuers.

Webinar Speakers:

		Audrey Bui Khac Principal, Mastercard

		Michael Landau Vice President, Mastercard

		Berke Baydu Director, Mastercard

This Webinar Will Cover:

Update on the state of contactless issuing and adoption in North America
Key benefits of providing a positive contactless customer experience for issuers, acquirers and merchants
Strategies and tools for organizations across industries to promote contactless usage and optimize the technology's benefits

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