Discover the foundational strategies that will define the next era of consumer engagement and drive measurable growth.
Loyalty has become the connective tissue between brands and their customers. But with ubiquity comes saturation—and not all programs deliver meaningful results. In this webinar, we’ll explore a First Principles approach to loyalty strategy that helps brands cut through the noise, drive real behavior change, and unlock measurable incremental sales.
Join us to learn how to design loyalty programs that delight consumers and deliver business impact.
What you'll learn:
- How to segment and activate consumers based on behavioral traits
- Ways to define and engineer meaningful behavior change
- How to apply psychological frameworks like the Habit Loop
- Strategies to clarify the customer journey and drive activation
- Why feedback loops are essential for loyalty success
Speakers:
Jennifer Jones Senior vice president, advisors business development, NAM retail & commerce, Mastercard
Sean Eidson Vice president, specialist sales, services business development, Mastercard
