Mastercard Business Intelligence provides a simple, curated view of actionable insights—all in one platform
Mastercard Business Intelligence is a platform that brings together key research, industry insights and trends from around the world with market and card comparison tools to help you stay ahead of the curve, remain competitive and make informed decisions. With easy access to tools enabling real-time decision making, you can create smarter interactions that drive incremental behaviors and profit.
By using Mastercard Business Intelligence, you can
Understand consumers
Keep up with the latest trends in the industry, gain economic foresight and leverage use cases to accelerate business decisions.
Remain competitive
Create new products & revenue strategies in one place. Harness new technologies, from discovery to sourcing and testing, all just a few clicks apart.
Unlock potential
Optimize your portfolios with unique data visualization & benchmarking tools. Increase spend 3x for targe cards and 116bps in CNP approval rates.
ACQUIRERS & PROCESSORS
Acquirers and processors can leverage our solutions to discover new payment options, evaluate the payments landscape and stay updated on the industry developments for business growth.
B2B AND COMMERCIAL BANKING
B2B and Commercial banks can use our solutions to enhance business strategy, offering customers an edge through benchmarking, strategic go-to-market planning, market maturity evaluation and staying informed about disruptive technologies.
FINTECH
Fintechs can access payment trends, innovation frameworks, and industry insights through our solutions, facilitating benchmarking, competitive card product strategies and expansion into new markets and segments.
RETAIL FINANCIAL INSTITUTIONS
Retail banks can stay competitive and informed by accessing new trends in innovation, technology, and payments, including analyzing technologies, benchmarking value propositions, and validating go-to-market strategies.
A bank wanted to develop a highly focused reactivation campaign to re-engage their inactive cardholders. They needed a clear roadmap that would both isolate cardholders most likely to re-engage and determine the most relevant marketing outreach activities based on cardholders’ interests.
Using Mastercard Portfolio Optimizer, the bank identified an opportunity to re-engage cards (~30% of total accounts).
The Results:
- 50% higher average spend per card and transaction frequency compared to those that did not receive a marketing treatment
- Up to 40% higher spend for those that Portfolio Optimizer predicted were higher value targets
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