Market Trends fornece uma visão simples e organizada de insights confiáveis, tudo em uma só plataforma. Você pode explorar insights do setor, inteligência competitiva e tendências tecnológicas de todo o mundo. Pesquisas sobre desempenho de cartões, liderança de pensamento em tópicos de tendências e as análises aprofundadas dos principais players de fintech são atualizadas semanalmente para garantir que você nunca perca nenhuma notícia.
Understand consumers
Keep up with new trends in consumer preferences and behaviors to develop relevant and competitive financial products.
Remain competitive
Understand value propositions of new entry credit cards and compare them to others already in the market.
Unlock potential
Learn about new payment technologies, how they are impacting different markets and opportunities to leverage them.
Insights and trending topics
ACQUIRERS & PROCESSORS
Acquirers and processors can leverage our solutions to discover new payment options, evaluate the payments landscape and stay updated on the industry developments for business growth.
B2B AND COMMERCIAL BANKING
B2B and Commercial banks can use our solutions to enhance business strategy, offering customers an edge through benchmarking, strategic go-to-market planning, market maturity evaluation and staying informed about disruptive technologies.
FINTECH
Fintechs can access payment trends, innovation frameworks, and industry insights through our solutions, facilitating benchmarking, competitive card product strategies and expansion into new markets and segments.
RETAIL FINANCIAL INSTITUTIONS
Retail banks can stay competitive and informed by accessing new trends in innovation, technology, and payments, including analyzing technologies, benchmarking value propositions, and validating go-to-market strategies.
A bank wanted to develop a highly focused reactivation campaign to re-engage their inactive cardholders. They needed a clear roadmap that would both isolate cardholders most likely to re-engage and determine the most relevant marketing outreach activities based on cardholders’ interests.
Using Mastercard Portfolio Optimizer, the bank identified an opportunity to re-engage cards (~30% of total accounts).
The Results:
- 50% higher average spend per card and transaction frequency compared to those that did not receive a marketing treatment
- Up to 40% higher spend for those that Portfolio Optimizer predicted were higher value targets
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