How Hershey used new tools to understand nationwide trends

PROBLEM

The Hershey company was interested in better understanding consumer spending patterns across various industries and channels.

The Hershey Company expressed interest in broader macroeconomic insights to help them get a stronger sense of consumer spending trends across multiple industries and how sales channel spend is fluctuating.

The need for these types of insights were heightened during the pandemic with the pandemic as it highlighted volatility around consumer spending.
 

Mastercard worked with the Hershey team to implement several new capabilities leveraging the SpendingPulse™ platform including:

Hershey is able to make more informed business decisions with SpendingPulse™ insights

By embedding this data into Test & Learn®, Hershey will be able to analyze nationwide initiatives, which are typically difficult to evaluate due to the lack of a holdout group.