Fuel data insight-driven decisions across all consumer packaged goods (CPG) initiatives
CPG (FCMG) companies need to understand how the ever-changing economy impacts today’s buyers. CPG companies can make better decisions with market intelligence that measures in-store and online retail sales across all payment forms with SpendingPulse™.
![Hershey case study](/sites/default/files/styles/image_process_webp/public/Hershey%20case%20study.png.webp)
The Hershey Company wanted to better understand consumer spending patterns across various industries and channels. The company accessed market intelligence based on consumer buying behavior using Mastercard’s SpendingPulse™ platform, which gave the company insights into upcoming market trends and key drivers of consumer spending fluctuations. The company then embedded SpendingPulse™ insights into Mastercard’s Test & Learn® platform to analyze nationwide initiatives, which are typically difficult to evaluate due to the lack of a holdout group.
Related resources
![2023 holiday spend](/sites/default/files/styles/image_process_webp/public/Tile%20image%20668x500_0.png.webp)