Fuel data insight-driven decisions across all restaurant initiatives
With today’s constantly changing economic environment, restaurants need insights on how, where and when customers spend on dining. Restaurants can answer critical business questions with detailed historical data insights, real-time spend insights and accurate sales forecasts with SpendingPulse™.
A U.S.-based quick-service restaurant (QSR) brand needed help identifying and prioritizing where to accelerate its digital delivery investments. The brand needed to understand real-time macroeconomic trends to assess optimal strategies for each market and more recent and granular data to inform near-term investment decisions. The QSR brand used SpendingPulse™ insights to cluster markets based on online and in-store industry growth, guiding the outreach and operational strategies. The marketing and operations teams drove ROI by identifying local geographies where the brand was underperforming and adjusted the brand’s investment strategy in those areas.
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