Fuel data insight driven decisions across all retail initiatives
Retailers need to understand how the ever-changing shopping experience impacts today’s consumers. SpendingPulse™ insights empower retailers to make decisions with market intelligence that measures in-store and online retail sales across all payment forms.
A leading US-based grocery brand struggled to contextualize its performance during key periods. The grocery brand needed macroeconomic data insights for its sector to benchmark performance and prioritize when to accelerate its marketing investments to capture more market share. The company used SpendingPulse™ data insights for a localized market share analysis during holiday and high-volume time periods. SpendingPulse™ data insights helped the grocer identify when it was under and over-performing relative to competitors and which markets to prioritize for customer outreach during the underperforming periods.
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